We would firstly like to reassure you that the 'best by' date is not the same as a 'use by' date. It is provided to help you know when the product will taste its best, rather than when it is safe to eat.
We are aware that some of our products may have a shorter best before date compared to others you might find elsewhere. Where a product has a short shelf life, we highlight it on the website.
We could extend the shelf life but we’d need to add certain preservatives, and we prefer not to do that. There is also always a risk that such a recipe change could affect flavour and texture. The good news is that many of our treats freeze beautifully and taste just as lovely after defrosting – keep an eye out for the snowflake symbol indicating freezability.